About Us

We partner with mission-driven organizations to build positive products and bring important stories to life across formats, including in-person events. The Composition Collective was founded by news product leaders Jessica Gilbert and Abby Reimer and includes a diverse group of designers, strategists, journalists and technologists.

Founding Partners

Abby and Jessica are product and design leaders with expertise in media and journalism. They’ve established a network of experts through their work in agencies, newsrooms and technology companies.

Headshot of Abby Reimer with a green background.
  • Founding Partner

    Abby a product, UX and operations leader with experience building and growing digital products at startups, local newsrooms and global agencies. Most recently, Abby was a product director at Huge, where she worked with a diverse set of clients, including Carrier, Cox Communications and the NBA.

    Abby led McClatchy's design thinking practice and internal accelerator program. She transitioned into product as director of McClatchy’s consumer product & UX team. In still earlier days, she started Kinethics, an interactive compliance-training company focused on anti-corruption law.

Headshot of Jessica Gilbert with a green background.
  • Founding Partner

    Jessica is an Executive Product, Design and Go-to-Market Strategy leader with more than 15 years of industry experience. She has led product and design teams at The New York Times, The Washington Post and McClatchy.

    As Head of Product at The Washington Post, she led the Product and Product Design teams working on the entire suite of Post branded products, including the website, apps and tools for journalists and marketers.

    Prior to joining The Post, she served as senior director of McClatchy’s core product and experience team and worked with 29 news organizations, including the Miami Herald, Kansas City Star and Sacramento Bee, to dramatically grow digital subscriptions and expand visual storytelling.

Our Approach

No fake work

We do work that leads to tangible impact. If something is better done “in house,” or we don’t have the expertise to do a good job, we’ll let you know.

No shiny objects

We believe in great design and storytelling, and know not everything can be measured. But novelty isn’t a strategy. AI is a “how,” not a “what.”

No chaos

We work thoughtfully, efficiently and transparently. We rely on design sprints and structured workshops to move quickly without burning our clients or Collectivists.

Our Current Clients

Collectivists