A conversation on building trusted, differentiated brands in the age of AI slop — designed for independent journalists and newsrooms.

Following the News Product Alliance Summit, Perspectives and The Composition Collective invite NPA summit attendees and local Chicago journalists on a field trip in River North to hear what a top brand agency can teach newsrooms about trust and differentiation in the AI era.

We’ll gather with Fifty Thousand Feet, a brand agency whose clients range from Knoll to Mastercard to Discord, for a conversation on how AI is reshaping brand strategy and creative work. How do brands stay differentiated and build trust when so much AI output feels generic? It's a question news organizations are living too — trust is the whole business, and standing out in a feed full of AI-generated sludge has never mattered more.

Expect short case studies from the Fifty Thousand Feet team, a discussion on brand trust, disclosure, and creative ownership in the AI era, and a chance to talk shop with people who think about brands for a living. You’ll leave with inspiration on how to tell your newsroom’s story better and how to make your journalism stand out and stop the scroll.