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We’re a product, design and live storytelling studio.

What we do

We partner with mission-driven organizations to design and build positive products with tangible impact.

  • We help mission-driven teams turn early ideas into impactful products. Through a short discovery phase and focused design sprint, we deliver a working prototype and actionable roadmap within weeks.

  • We help early-stage startups and experimental journalism organizations launch new products, services and initiatives. Our recommendations are grounded in experience launching products at The Washington Post, The New York Times, McClatchy, Huge and more.

  • We design live experiences with a product mindset. Our events combine journalism, art and music to reach new audiences and inspire action.

Clients

Black text says 'Unido' on a white background.
Word cloud with words 'American', 'Journalism', 'Project' in black font on a transparent background, with a vertical blue line next to the word 'Project'.
A logo for 'news product alliance' featuring three overlapping circles on the left and the text 'news product alliance' on the right with a black and light blue color scheme.
Logo for NC Local featuring a dark blue circle with white and light blue curved lines and the text "NC Local" beneath it.

0→1 product sprints

Have an idea? Let’s make it real. Our sprints are designed for:

  • Explore a new idea with your team quickly without a heavy investment in an unproven concept.

  • Test a new idea before committing to a big build. Walk away with something tangible and investor-friendly

  • You got the grant. Now you have to execute. We’ll help you align your team and jumpstart the work.

Book a sprint
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Need help with ?

We match our clients with Collective experts to fill gaps and provide hands-on design, technology and content support. Collectivists don't just coach — they execute.

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Recent work

Thoughts from The Collective